We’ve been friends since 3rd grade and both of us have always felt a strong connection to the principles of Danish design - especially in the format of wristwatches. However, it wasn’t until December 2016, that we decided to quit our safe and sound jobs in exchange of launching LARSEN & ERIKSEN.
Our initial goal was simple: We wanted to ensure that people from all around the World had access to iconic Danish designed watches with a reliable Swiss parts movement, without having to file for bankruptcy.
Thus, prior to the launch, we spent two years designing every single, nerdy detail of the Absalon Collection - and making sure that all unnecessary, costly links had been cut out of our supply chain.
We are heavily influenced by our Danish design heritage and the urban lifestyle of our hometown, Copenhagen. Here, cyclism is a central part of how we live life. After having realized how access to a bike can be a life-changing tool in Western Africa, we decided to establish our #bikesforahappierworld initiative and link it to our design projects on a transparent 1-for-1 program.
Our work has already been recognised by several of the World's leading art and creative institutions, and we're extremely thankful for the overwhelming support we've experienced from everyone so far.